“Nowadays everything is much easier”, people say, mainly your grandparents. They are totally right. I can know what’s going on in another continent, listen to any musical track, receive my salary and buy a car within seconds. But not all that glitters is gold. And that’s good.

“Writing or making videos is a piece of cake, just type or press a button and the whole world will see your content”. Totally true.

“Anyone can create a website or publish a book so easily”. Also true.

Internet made it easier

We can’t deny it. If I wrote something right now, the entire planet will be able to read it in a couple of seconds. I don’t need a publisher to like my job to publish a book. I don’t need a big filming company to like my project in order to make a film. I don’t need a chief to let me write an article for their magazine. Write or record your stuff, press publish and job done!

The advantages of it are huge. Every single person in the world with access to the Internet and to a device can make their word count. Upload a video to Twitter or post a pic on Instagram and, even tough it’s not likely to happen, it could reach millions of viewers. The world listening to you.


man holding tablet computer
Image by @linkedinsalesnavigator, Unsplash.

Internet made it harder

What does it mean?

For example, let’s say that there are a thousand people who want to write a book about tourism. Years ago, only a few of those will be showing in book shops. Only those that could go trough the editorial and publishing process.

Today, all of those authors can publish their books, even for free, and sell it to any part of the world at any time. Thus, the quantity of content is a thousand times bigger. And the chance to reach an audience is much more complicated.

How many people from how many countries are writing about the same thing I’m writing about? How many of those want to make a living out of YouTube videos?

Internet gave humans the chance to create any kind of content almost for free and without filters, which means the competition is bigger.

More people who want the same + more people able to compete = more competition

But more does not always mean better. Now that the amount of people trying to reach the same goal is bigger, content creators have the obligation to increase the quality of their creations.

Internet made it better

silver iMac with keyboard and trackpad inside room
Image by @carlheyerdahl, Unsplash.

All the content people used to access years ago was the only thing they had access to. Although they had some options, they couldn’t chose in a completely free way what TV show or movie to watch or what book, article or opinion to read. They just consumed that information simply because there was nothing else. It’s like going to a supermarket and finding only one brand of mustard. There’s nothing you could do about it.

In addition, that content was not questioned at all. It was the only thing available, which meant that that had to be good and that there was nothing else to compare it with. “If it’s published it has to be good”, people used to say. They were kind of blind.

But what about now? We have thousands of TV shows to choose from, millions of articles to read and hundreds and hundreds of e-books or YouTube channel to consume. We can compare them, know what is good and what is bad. If we don’t like one, we can simply move on to the next one, and so on.

Competition made quality a must.

If you’re content is bad, you’re out. Game Over.

Like everything in life, there are exceptions, but you will need luck. Having so much to choose from, people want good content because they do know they can have access to it. They are able to question the bad stuff because they have something to compare it with.

I find that totally positive. I don’t agree with those who think that nowadays everything’s easier because of the Internet. Creating content is much easier, but succeeding is not.

During the last centuries, publishing meant success. Now it doesn’t. Quality does.

Take the challenge

This article didn’t mean to be a disappointing, but the opposite.

Being a content creator, what could be better than knowing that if you make really good stuff you will reach your goals?

Being a content consumer what could be better than knowing that thanks to the Internet content creators are obliged to seek for quality?

The mixture of both facts will lead us to a really good point: go out there and create outstanding things, you have no other option.

Thank you very much, Internet!

Published by Ignacio Zambello

I’m a journalist and I like writing. You'll find a little bit of everything in my blog. Dive into my web and discover texts and videos about lifestyle, sports, books, reading, blogging and much more.

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